Understanding the Heart of MMI Industrial & Steal: Our Core Purpose Through the Lens of Our Vice President of Hi-Tech & Industrial Services

August 6, 2024

To understand the guiding philosophy that drives the way we do business, is to understand the heart of MMI Industrial & Steel. “To improve the lives of MMI’s employees, customers, and vendors” – it goes beyond a typical, corporate mission statement. Instead, it is our Core Purpose which we adhere to at every level. What it isn't is just business speak but rather, a commitment that shapes every decision and every action within our company. Recently, in a short though sincere Q&A, Dan Burch, Vice President of Hi-Tech & Industrial Services, shared his personal thoughts on this driving principle. Having been with MMI for almost three years, Dan’s perspective provides a blend of professional insight and personal conviction.

Q. What does MMI’s Core Purpose mean to you both professionally and personally, and why?

A. “Professionally, I embrace our Core Purpose as MMI’s path to success for our employees, customers, and vendors. When we are successful at applying all four of our Company’s Core Values (Happy, Hungry, Hardworking, and Honorable) consistently, we significantly increase our ability to achieve the goal of delivering safe, high-quality projects, on time and on budget, which generates more opportunities and stability in our workforce, along with developing and reinforcing long-term relationships with our key customers and vendors.”

“Personally, my goal each day is to represent myself according to our Core Values, specifically Happy and Honorable. These two important actions build and reinforce trust with each personal relationship.”

Dan’s response resonates deeply. The alignment of personal values with professional responsibilities is a hallmark of true leadership. His emphasis on happiness and honor as a foundation of trust reflects a broader vision that goes beyond mere business transactions.

Q. How does our Core Purpose impact your decision-making on a day-to-day basis with the following? (our people, CapEx (Capital Expenditure), customers, financials, quality, safety)

A. Our People: “Our people are our most valuable resource. Supporting an environment where our employees have the opportunity to grow and achieve success reinforces my commitment to our Core Purpose.”

The significance of valuing our employees cannot be overstated. By fostering a culture of growth and success, we not only enhance individual lives but also build a stronger, more dedicated team. Dan’s approach emphasizes the belief that when employees thrive, the company thrives.

Capital Expenditure: “Having a strategic plan to identify opportunities to purchase equipment versus renting positions MMI to bid work competitively, which will drive project award success higher.”

Dan’s strategic thinking highlights the importance of investment in the right resources. This foresight ensures that we remain competitive, which is crucial for sustained growth and stability.

Customers: “Delivering safe, high-quality projects, on time and on budget is the key to becoming the Contractor of Choice.”

This straightforward yet powerful statement encapsulates our commitment to excellence. By consistently meeting and exceeding customer expectations, we build lasting relationships and establish ourselves as a trusted partner.

Financials: “Consistency and attention to budget details throughout project execution processes are critical activities for the financial success of any project. When a project fails financially, it results in diminished profits and potential loss of opportunities, both of which are essential to our Core Purpose.”

Dan’s focus on financial prudence and detail-oriented execution is a vital aspect of our operational strategy. His insights remind us that financial health is integral to achieving our broader goals.

Quality: “The execution of high-quality work directly supports the project's financial success by limiting rework and loss of trust with our customers.”

Quality is more than a benchmark. It is more like a promise to our customers. Dan’s emphasis on quality assurance reinforces our reputation and ensures that we deliver on our commitments, every time.

Safety: “This is directly tied to our most valued treasure - the employees and subsequently, their families. We must be relentless in our efforts to provide a safe working environment, work safely and protect our future, to truly embrace the Core Purpose of improving the lives of MMI’s employees, customers, and vendors.”

At the end of the day, safety is our top priority. Dan’s unwavering commitment to safety reflects our duty to protect our team which in turn protects their families. It’s a profound reminder that our Core Purpose is deeply interwoven with the well-being of every single person involved.

Dan Burch reinforces the understanding of how our Core Purpose shapes every facet of our operations. His dedication to our values and vision exemplifies the leadership that drives MMI forward. Through this conversation, we gained a deeper appreciation of how our collective efforts, guided by our Core Purpose, truly improve lives and create a lasting impact. It’s clear that Dan’s approach is not only about fulfilling business goals but about fostering a culture where every individual feels valued and empowered.

By prioritizing the well-being of our employees, maintaining strategic financial practices and committing to high-quality and safe project execution, we are building a legacy of trust and success. This comprehensive dedication to our Core Purpose ensures that MMI is a place where employees, customer and vendors can thrive together. Dan’s insights remind us that our Core Purpose is a living, breathing part – the heart – of our daily operations at MMI Industrial & Steel.

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